If CGI combined the Staff of Fannon, Kiraz, and Curse of Hlen into a boxed set like "Masks" with lots of high quality stuff, I could see people paying for it.
This would be a mistake. CGI try to do exact the other think. Have no product in stock by a large number, print digital by demand and publish a lot of supplies only as pdf. So the company reduced the fix costs and get a much faster profit for one product.
By producing a box, which are really expensive, you have also print the books again in offset. To make this efficiently you have to again large numbers of copies. The minimum should be 2,000 copies, but up to 10,000 the price per box still get cheaper.
So you have to make again a big investment, a keep a stock at last for years and wait almost the same manner to be profitable.
Mishler underestimate this factor.
Got to ask this about the guy Mishler, who died and put him incharge? From talking with the folks at my local game store, sales of D&D 4.0 have tanked, not only because of the current economic mess but because it was a badly designed product.
There was a lot of people who were criticizing the D&D 3.5/4 comparison. The problem is not only the bad design, the added value is too small for a lot of people who had already 3.5. His argument will only work for people who start new with D&D.
But it is true that in the last 20 years the (pen & paper) RPG market had no growth.
Ok, the bad economy part was bad copy & paste. The actual numbers for the entertainment segment are much more complicated.
The post of Beadle I have still to read a few times
There are a few ideas i really support.